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  • Beijing Review

    A New Online Ecosystem

    Jun 11, 2020 3 minutes
    By Wang Jun
    Copyedited by Sudeshna Sarkar

    On January 28, the fourth day of the Chinese New Year holiday, Jiang Xueying, owner of a children’s clothing and accessories store, became a vlogger, live-streaming her products on Kuaishou, a leading short video-sharing app that has evolved into a popular live-streaming platform. Within a month, she had 118,000 followers and her store’s transactions on Kuaishou had reached 430,000 yuan ($60,309), Jiemian.com reported.

    With the coronavirus outbreak making online transactions rocket, live-streaming has become an important marketing tool

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