‘Accept my invitation to Temu to help me get my gift!” If you have ever received this invitation link from your friends, congratulations! You are now a “team” member of online marketplace Temu, whose name is derived from its slogan—Team Up, Price Down.
Temu, launched in September 2022, is the U.S. edition of Pinduoduo, a Chinese online shopping platform that sells everything from groceries and home appliances to iPhones and the largest e-commerce player in China in terms of registered users. Pinduoduo offers consumers items at lower prices or even for free—if they can find enough friends to click the links they share. The business model copied from China has now found early success in the overseas market.
Similarly, watching short videos by swiping up or down has turned into a globally prevalent viewing habit thanks to the popularity of TikTok, the international version of Chinese short video app Douyin. The imported application currently rivals U.S. domestic giants such as Instagram and Facebook in downloads and YouTube in average usage time, according to data analysis
