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  • Beijing Review

    Take Your Coffee Online

    Jun 11, 2020 3 minutes
    By Ge Lijun

    In just the blink of an eye, 3,000 packs of coffee beans, weighing 1.5 tons, were sold during a live-streaming session. The sale took place on May 14 in a live-streaming studio of Tmall Global, an e-commerce platform of Alibaba Group.

    As a result of the COVID-19 pandemic, coffee sales in Rwanda have fallen sharply over the last few months and many farmers are facing a difficult situation. Luckily, with the help of the Electronic World Trade Platform (eWTP), launched at the initiative of Jack Ma, founder of Alibaba, these people are

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