Beijing Review

ECONOMY

Rural E-Commerce

Chinese authorities have unveiled new measures to boost e-commerce in rural areas, pledging diversified financial support to tap consumption potential in the underdeveloped rural market.

China will accelerate building a more efficient circulation system for agricultural products and a modern market system, according to a joint work plan released on June 1 by government agencies including the Ministry of Finance and the Ministry of Commerce (MOFCOM).

The plan seeks to foster more demonstration counties that feature upgraded e-commerce, low logistics costs and smooth flows of industrial goods and farm produce.

Local authorities will be encouraged to adopt financial support policies including direct and indirect subsidies to boost consumption, the plan said.

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