The Ones Walking The Talk
The Zero-Waste Activist
Jasmine Tuan
42, eco crusader and founder of Blackmarket Preloved
Jasmine’s first reaction to the term “zero waste” was like everyone else’s: “How is it even possible to create absolutely zero waste when everything around us is wrapped in plastic or packaging?”
But after learning about the 5Rs (Refuse, Reduce, Reuse, Recycle and Rot) principle from Zero Waste Malaysia, a non-governmental organisation she volunteered with while based in Malaysia from 2015 to 2019, Jasmine realised that zero waste is not about producing absolutely no waste at all. Rather, it is about “challenging the way we enjoy our daily lives without the need to consume more and create unnecessary waste as
