Stylissimo

MAPEI KIT

If good design is making otherwise mundane things beautiful then Mapei’s kit from the 1990s is potentially the best bit of design of the 20th century. Not because cycling kit is dull, it’s anything but; however, when it comes time to re-do your bathroom, if you are a cyclist you can’t help but be drawn to the Mapei adhesives in your local DIY store. That’s because those packs of amorphous sludge still bear the cubetti design that was made famous by cycling’s original superteam.

That cube design still sells jerseys too. Few,