ELECTRO SEOUL
INK knows cars. The London-based CGI creative studio has produced pristine campaigns for everyone from Land Rover to McLaren, while creating abstract four-wheel imagery with passion projects that strip classic cars back to the bare bones or inflate them like balloons. And when it’s not visualising vehicles, the company specialises in the technologies of tomorrow, from robotics to smartwatches.
“We started out doing visualisation,” explains David Macey, INK’s co-founder and executive creative director. “But as the company grew, our passion took us into the areas we love, such as technology and automobiles. We believe in the technical and the beautiful, which means that no matter how dry something might be, we always try to find that inner beauty, something that hasn’t been seen before.”
The studio’s unique understanding of technology attracted the attention of Polestar,
