Mark Humphries

The pioneering synthetic oil Mobil 1 first appeared in Formula 1 as a sponsor decal on the engine cover of the Williams FW07 in 1979. Since then it’s adorned race-winning McLarens and Red Bulls too, while ExxonMobil has taken a bigger role in technological development inside the powertrain as fuels and lubricants have become increasingly significant areas of performance gain

GP Racing: What does being a sponsorship and motorsport advisor entail?

I guess I would use the analogy