The 23 Most Influential Voices in Asia Right Now
CHINA
Leaf Greener
Style reporter, fashion consultant
Fashion journalists, particularly those born in the social media era, tend to be typecast as superficial lightweights, but not Greener, who has managed to balance the glamorous responsibilities of becoming a street-style star with some actual serious reporting. When the coronavirus spread in Europe during fashion week, she responded to instances of hostility towards Asians with simple and clear social media posts calling out xenophobic behaviour and explaining the cultural history of face masks. Her latest project is a book, Runway Dreams (T&G Publishing), featuring her essays on fashion along with surreal collages by the artist Edwin Antonio that combine runway looks with characters from classical paintings.
Li Jiaqi
Online star known as the King of Lipstick
Could this be the world’s greatest lipstick salesman? The beauty industry has been fixated on the fast rise of Li Jiaqi, known in China as the King of Lipstick. With 40 million fans on Douyin, China’s domestic version of TikTok, and a megastar on Taobao’s live-streaming platform, Li’s income and net worth have been the subject of breathless speculation, given that he’s reported to have driven sales of as many as 15,000 lipsticks in five minutes. He also holds a Guinness World
