Fashion Takes a Front-Row Seat in the Music World
Apr 28, 2020
2 minutes
Artists’ merchandise, or “merch,” used to mean black T-shirts adorned with the concert name, logo, and a list of tour dates. Fans bought them as souvenirs to prove they were there. But it would end up in the back of their drawer or relegated to sleepwear.
Bravado, the merchandise and brand management, division
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