2020 VISION
In May 2018, the World Champions Rodeo Alliance opened up shop with the unveiling of four $1-million rodeos, a revolutionary new qualification system, rodeo industry alliances and an innovative nomination system driven by the Virtual Rodeo Qualifier (VRQ) app. Formed in cooperation with the PBR, the WCRA’s growth initiatives, coupled with its qualification and ranking systems, drew initial curiosity and skepticism because, quite frankly, there’s been nothing else quite like it.
Fast forward two years and the concepts revealed at the WCRA/PBR Western Summit, held at the South Point Hotel and Casino in Las Vegas, are shifting rodeo’s landscape, but not detracting from other more conventional associations.
“Our goal isn’t to create a whole bunch of events, but to allow the athletes to capitalize on the events they’re already attending,” said WCRA President Bobby Mote. “That’s where the VRQ comes in so handy.”
With more than 8,700 registered users taking advantage of the nomination process via the VRQ app, Mote says that over 15,000 events are being nominated from all over North America and as far away as Australia, New Zealand and Canada. Mote feels that the WCRA’s core
