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celebrated. And so it is with MCM, the luxury handbag company that launched in 1976), then fell with a thud in the 2000s. But with new owners, the brand has reemerged as a darling of Instagram influencers, celebrities, and anyone confident enough to rock a leather backpack blinging with gems, laurels, and that signature palindrome logo. MCM’s arrival to the Shops at North Bridge coincided with February’s NBA All-Star Weekend, which explains the stream of tall people there gawking at logo-laden basketballs. On longer-term display at the gold-hued store are a new silk loungewear collection, crossbody It bags, and other accessories “for the modern, globe-trotting, stylish connoisseur,” in the words of Patrick Valeo, MCM’s president of the Americas.

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