The Dawn of the Yuppie
Apr 11, 2020
1 minute
—PHOEBE MOGHAREI
■ Forty years ago, when Chicago was transitioning from blue collar to white collar, the media trumpeted the influx of young urban professionals who had come story “About That Urban Renaissance…,” Dan Rottenberg was the first to describe this demographic as “yuppies” in print. He tried to temper claims that the shift was saving Chicago from the ruin of other manufacturing cities like Detroit.
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