India Today

GETTING DOWN TO BUSINESS

The indirect impact of COVID-19 will be as brutal as the lives the pandemic itself might claim. One of the starker changes, already in plain view, is that millions of small establishments will be out of business—among them perhaps your favourite restaurant, the salon next door, the local tailor, the roadside juicewala—businesses that were an integral part of your everyday existence but don’t have the economic staying power to outlast this storm. MSMEs (micro, small and medium enterprises) are the lifeblood of the Indian economy, employing about 120 million, contributing 33.4 per cent of India’s manufacturing output and making up 45 per cent of India’s exports. Even so, they are also among the most vulnerable—relying heavily on day-to-day business to stay afloat and more exposed to the vagaries of demand than their larger counterparts. It goes unsaid that they have minimal reserves to dip into in times of trouble.

S. Jayaprasad, 49, downed the shutters of his small Mumbai-based firm on March 19, when the government ordered all private businesses

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