BC sponsor search ‘on hold’ as Olympics postponed
Apr 02, 2020
3 minutes
British Cycling has had to put the search for a new lead sponsor on hold, following the blighting of world economies by the coronavirus crisis in recent weeks. This is a another blow for BC, which only learned in February that it was to lose current sponsor HSBC at the end of the year — halfway through its contract — after the bank announced a drop in profits.
It comes as the governing body was also hit by the postponement of the Olympic
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