MONOLOGUE

n the hotel world, what was once a (a Hilton used to look like a Hilton no matter where in the world it was) became a quest for unique experiences. in which large brands subdivide, providing several types of smaller offerings with specific demographics in mind (the art hotel, the design hotel, the minimalist, the budget pod, etc.). Many, however, seem to be betting heavily on emulating context. Perhaps following the lead of Airbnb, modern-day hotels are hoping to distil the look and feel of the neighbourhoods or cities that surround them hence offering points of difference and unique experiences for visitors.