A CAREFREE SPIRIT

Rama Dauhan is arguably one of the brightest young fashion designers in Indonesia. As part the generation of pioneers that spurred the rise of local brands in Indonesia, Rama Dauhan remains true to himself, just like when he first started thirteen years ago. It’s hard to miss his quirky works and his bubbly persona—one of his strongest traits that goes into his unique designs. Dauhan’s daring and distinctive style is what keeps demand for his pieces so high throughout the years. DAMAN sat down with the designer at his newly renovated studio and talked about his journey in Indonesia’s fashion industry.

DAMAN: Hi Rama, thanks for having us. What’s keeping you busy these days?

We’ve just finished renovating the studio and are preparing for the upcoming Plaza Indonesia Fashion Week. Besides that, there’s an ongoing contract with Samsung where we will design and create a collection based on its latest cellphone. But I’m excited for the 30th anniversary