SUSTAINABLE, DESIRABLE, WEARABLE
Despite the name, there is nothing ordinary or, well, basic, about bassike. Founded in 2006 by Deborah Sams and Mary Lou Ryan, bassike is now one of Australia’s foremost fashion brands with a formidable online presence (on top of an ever-expanding offline presence in and outside of Australia), a strong focus on sustainability and a solid reputation for organic materials. And, of course, a wide range of wardrobe essentials that work just as well as part of structured looks or casual getups.
For this issue of DAMAN Style, we sat down for a transcontinental chat with Mary Lou Ryan, bassike’s co-founder and creative director for menswear, to learn more about the brand’s origins, its design philosophy and its extensive approach towards sustainable fashion.
DAMAN: In a nutshell, how would you describe the brand DNA of bassike?
Our philosophy has always been centered on high quality design, construction and a commitment to sustainable manufacturing. The DNA of bassike is built
