THE NEW TURBOS
The unveiling of Porsche’s 992 Turbo S was bizarre for a number of reasons. Robbed of a glitzy public debut in front of the world’s media at the 80th Geneva Motor Show, cancellation of the event in Switzerland meant that Porsche had to make do with an online broadcast, hosted by brand ambassador Mark Webber, from a back room at Weissach.
Two examples of the new Turbo S, a Cabriolet and Coupe, sat under satin covers awaiting their big moment of reveal. ‘In the Air Tonight’ by Phil Collins was blasted as the covers were whipped off, an eerie silence devoid of the ‘ooohs’ and ‘ahhs’ of a baying media pack, the thrum of Collins’ iconic drum beat punctuating the airwaves in place of the usual click-clacking of photography cameras hard at work on a conventional motor show stand.
Webber then handed over to CEO Oliver Blume, who spoke only briefly of the 911 Turbo S, calling it “the icon of our brand, representing power, elegance, efficiency and cool”, before moving on
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