Country Style

EARTH FIRST

AT THE END of 2019, the Oxford Dictionary released its Word of the Year: climate emergency.

“We’re experiencing a massive rising of environmentally conscious youth who will continue to be a great inspiration for many,” says Tom Szaky, CEO and founder of TerraCycle, which specialises in recycling the non-recyclable. “We’re noticing a rise in consumer demand for recycling programs, and beauty brands are listening.”

It’s a complex issue, but much headway has been made in terms of reducing beauty packaging waste. Brands like Lush are forging ahead — 35 per cent of their products are sold unpackaged (the rest uses 100 per cent recycled

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