12 ways YOUR golf club can improve

Even before we were hit by another incredibly wet winter, and Storms Ciara and Dennis had stamped their full devastating mark on February, things had already been proving tough for many golf clubs up and down the country.

Club closures have been gathering pace over the last few years, and tales of those that are struggling to balance the books have become commonplace. The reasons for this are many and varied, but most oft cited are the greater competition for leisure time from other sports and hobbies and changing family dynamics.

So, faced with a situation where competition for business and new members is getting ever fiercer, what can golf clubs do–bearing in mind that money, manpower and resources are all in limited supply.

Over the next few pages, we look at 12 factors any club looking to improve should consider. Obviously, not all clubs have the budget or resources to tackle or