Inc.

Even Tech Companies Win When They Take Time to Scale

In the early morning of the day after Christmas, Tobi Lütke, the CEO of Shopify, let loose a flurry of tweets. Shopify is the sales platform behind more than a million small online businesses. The company has grown from a shoestring operation to a best-in-class platform, worth some $50 billion. Yeah—with a B.

Shopify is a classic Silicon Valley story—except it isn’t in Silicon Valley. For one thing,

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