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  • Rotman Management

    Financing Sustainability: A Market Emerges

    May 01, 2019 5 minutes

    FOR YEARS, sustainability professionals — and the academics who study their work — have been answering some tough questions. Is there a business case? (Yes). Can we determine which social and environmental issues are most important to our business? (Yes). Is it possible to measure and report on sustainability practices credibly? (Yes). Can we deliver value to business and society? (Yes). Simply put, the evidence shows that companies generally perform better if they’re more sustainable.

    However, despite this progress, many sustainability professionals still struggle to access budgets internally — in particular, long-term funding for big, multi-year projects. The fact is that they may know where they want to go, but they’re short on capital — the fuel needed to achieve greater social and environmental benefit.

    In our research and consulting work at the and through our networks, we have seen a number of major corporations develop

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