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    beyerdynamic rebrands for consumer focus

    Oct 14, 2018 2 minutes

    Beyerdynamic unveiled a new corporate identity and six new product launches at IFA 2018, along with an interesting take on audio personalisation, called MOSAYC, which turned out to leverage the same Mimi Defined technology which Loewe is installing into its TVs.

    The dynamic CEO Edgar van Velzen (on the right above) even switched shirts mid-presentation at IFA

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