Taking Flight

“The easy way has never really been the Chopard way,” says Karl-Fritz Scheufele. The third-generation scion, who is the son of Chopard co-president, Karl-Friedrich Scheufele, and grandson of chairman Karl Scheufele, is the mastermind behind the brand’s newest watch, the Alpine Eagle.

And it is no wonder that Karl-Fritz said that it wasn’t easy. The birth of the watch started with objection, followed by a clandestine undertaking to create a reinterpretation of Chopard’s first sports watch, the iconic St Moritz that is no longer in production. It was his father Karl-Friedrich who designed the St Moritz at the age of 22.

Similarly, Karl-Fritz is 22 years old this year. The student at the Ecole Hôtelière de Lausanne, a hospitality management school in Switzerland, tells us how it began: “About five years ago, I found the St Moritz watch on my father’s desk. I was immediately taken with its fresh design,