Exquisite Endeavours
Nov 08, 2019
3 minutes
BY PETER IANTORNO
From heritage bags to antique artworks, the concept of history and collectibility is one that runs deep within any luxury industry worth its salt. And jewellery is no different: its legacy, commonly referred to in the industry as patrimony, is something storied houses rely heavily on for everything from marketing—adding gravitas and cultural importance to the brand—to inspiration for future designs.
While researching and documenting the most important landmarks in a brand’s history certainly contributes to the building of its
You’re reading a preview, subscribe to read more.
Start your free 30 days