MULTICULTURAL MELBOURNE
“Melbourne’s visitors are spoiled for choice when it comes to accommodation”
While it doesn’t have the endless postcard-perfect beaches of its northern rival Sydney, anyone from Melbourne will tell you that’s what makes it a uniquely appealing place to do business. Melbourne works hard for its reputation as a thriving hub of industry, from high finance to cutting-edge scientific research, from iconic sports culture to fashion and high art.
Melbourne, the coastal capital of the southeastern Australian state of Victoria, is widely regarded as a premier destination for leisure, business and the meetings, incentives, conferences and exhibitions (MICE) sector. The confluence of ambition, talent and opportunity draws the best and brightest to Melbourne, and the result is a cosmopolitan culture that combines the industrial ambition of Asia-Pacific with a certain European flair and appreciation for the finer things in life. It’s not unusual for a dinner meeting in Melbourne to extend well into the night, as deals are struck
