Business Traveller Asia-Pacific Edition

A question of trust

Once again, Tripadvisor has been called out for publishing fake reviews on its site, this time by magazine. In its August 2019 issue, claimed that of 250,000 reviews posted of the top ten hotels in the ten most popular tourist destinations on the Tripadvisor site, one in seven carried “blatant hallmarks of fake positive reviews”. Business travellers will be aware that this is only one of many claims about bogus reviews that

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