Tatler Hong Kong

Crafting A New Path

The fashion industry gets a bad rap for wasting materials by the tonne, a pressing issue that 27-year-old Kevin Germanier is tackling head-on. The Swiss-born, Paris-based designer creates high-octane, unapologetically glamorous dresses and separates—all of which are made entirely from materials that otherwise would have been discarded. Germanier’s pieces are worn by celebrities such as Lady Gaga, Björk and K-pop sensation Sunmi—helping to push his particular brand of luxe sustainability into the spotlight and proving there’s far more to ecofriendly fashion than organic linen.

How did you get into fashion?

I grew up in Switzerland in a rather traditional family. It was a very controlled environment where everything looked perfect.

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