Rescuing Sensitive Skin
At the age of five, Lilli Gordon was captivated by her grandmother’s radiant skin—and that eventually paved the way for her own solutions-driven beauty brand, First Aid Beauty (FAB), which was founded in 2009.
Like many of us, Gordon faced all kinds of skin challenges, beginning from her teenage years. Unable to find skincare products that were effective, safe and suitable for sensitive skin, she took matters into her own hands, driven by a firm belief that real skin should be
