A WRISTED DEVELOPMENT
Jan 06, 2020
2 minutes
It’s enough to make even an old-school ad man in the Don Draper mould weep into his Manhattan, the way many watch brands persist with a 1950s ‘random star wearing the product’ approach to celebrity endorsements. Certain watchmakers, however, are going out of their way to cement more meaningful marketing match-ups.
Certain watchmakers are
You’re reading a preview, subscribe to read more.
Start your free 30 days