Voco St David’s Cardiff
IHG has made this former Principal hotel the flagship of its newly launched upscale Voco brand, which debuted in Australia’s Gold Coast in November. This “conversion brand” seeks to sign up existing hotels that have a distinctive character, aiming to “combine the informality and charm of independent properties with the quality and reassurance of a global brand”. All hotels feature Aveda toiletries, pops of yellow and blue, a social area and a welcome gift
