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  • Artichoke

    Ozlana

    Mar 09, 2020 3 minutes
    Words — Rebecca Gross
    Photography —
    Traianos Pakioufakis

    Ozlana in Westfield Sydney is like a winter wonderland. Blanketed in white marble, with pink onyx blocks and frosty-blue coverings, it provides an elegant and whimsical backdrop for Ozlana’s designer parkas.

    Founded in 2014, Ozlana is an Australian outerwear brand that targets the youth luxury market. This new market – to Australia and globally – is driven by millennials and powered by a new generation of Chinese consumers. As McKinsey & Company describes in its , this fresh young market

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