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  • Marie Claire Australia

    SEX (ISM) doesn’t SELL

    Mar 05, 2020 2 minutes

    WEAR ING THE PANTS

    Agency: Ogilvy

    When we saw this original 1970s advertisement for Mr. Leggs pants, our blood boiled a little. Who knew so many symbols of hyper-masculinity and downright degradation could fit in the one image? It’s scary stuff. In today’s advertising landscape, demeaning women in such a way

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