NZ Marketing

True GRIT

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She left the low-decile McAuley School at the age of 16, married at 19, became a mother at 21 and started her career in media when she called the editor of The South Auckland Gazette in 1974 and asked if she could write a freelance column. Always the early adopter, she then embraced content marketing and started selling – and writing – advertising features.

At the age of 36, conscious that she still

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