Putting money where MOUTHS ARE

Best Corporate Social Responsibility brought to you by

“Karma,” says ethical drink manufacturer Karma Cola, “is our purpose and our business model”.

“It’s our hero product, it’s the name of our company and it’s the foundation we’ve established to uphold and implement the values that underpin our company.”

Those values are something it wears conspicuously on its sleeve and so far, it’s walking the talk admirably.

For a start, Karma Cola buys its cola directly from farmers in Sierra Leone. Not only that, it pays another five cents from every bottle sold back into the Karma Cola Foundation, a fund created to help communities trade their way out of poverty