Taking the HEALTHY OPTION
Sep 22, 2017
3 minutes
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The challenge
New Zealand’s health insurance market is extremely competitive, and with its independent, financial advisers demanding Sovereign become competitive or leave the health insurance category, the company knew it had to change.
New Zealand has the third highest obesity rate in the OECD and one of the worst diabetes problems in the developed world, making health insurance a difficult environment in which to succeed. With price competition, high claims rates and
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