GIVE THE MODEL SOME WIT. SAID NO-ONE EVER.
“ Can’t think of any ads that show women being funny,”said Donna Brookbanks.
The local comedian and writer for Funny Girlsshrugged. Fellow comedian, and Sunday Star Timescolumnist, Alice Sneddon agreed, “Nope, I can’t think of any either. But I am ready and willing, I’ll endorse anything for money!”
I’d asked them because some clanging statistics came out of Cannes not long ago. Unilever conducted a two-year worldwide survey and found only two percent of ads showed women as intelligent, three percent in managerial positions and only one percent being funny.
Admittedly, these are global stats but even if there’s a zero behind those numbers for New Zealand—and that’s being generous, we don’t know what they are—they’re not making anyone laugh.
