WATCH AND LEARN
As the old joke goes, how many designers does it take to screw in a light bulb? Answer: Does it have to be a light bulb?’ This sums up what the design mindset can bring to the creative process and despite there being a growing trend of generalist creative agencies playing in the design space – and clients increasingly bringing design functions in-house – it would appear that the serious clients who understand the importance of design – whether it’s for new packaging, a rebrand, a website, or a professional annual report – favour
