MARKETING MEMORIES
Cutting through and creating memorable experiences and connecting with people in authentic ways is something brands strive to do. Key to this is experiential marketing, Spark brand, experience and partnerships manager Sarah Walker says.
Be it sampling at the supermarket, a media stunt, a sponsorship activity at an event or a pop-up, experiential marketing gets customers to actively engage with a product.
After splitting with Telecom, Walker says Spark had to connect with customers in a new way and was open
