IT’S PERSONAL

Radio is a highly engaging medium and is one of the few traditional media channels that like social media, offers a two-way communication channel. This aspect becomes hugely relevant when disaster strikes.

“The seriousness of the Christchurch earthquake was very apparent to us from the opening seconds, when we ran from our old building in Victoria Street, Christchurch,” remembers Gary McCormick who moments earlier was sitting in the More FM studio.

“The road was heaving up and down and the buildings were falling down. A number of people were killed and it was a serious matter. It soon became apparent that radio was going to be extremely important.

“We moved into temporary premises, and in fact we broadcast