TURN UP THE VOLUME

Radio was first heard through the airwaves in December 1901 when Guglielmo Marconi successfully sent a radio message across the Atlantic Ocean from England to Newfoundland. Radio didn’t have a voice then, its output was a buzzing sound created by a spark gap transmitter sending a signal using Morse Code.

I bet Marconi probably never envisioned the place radio would hold in the hearts of its listeners once it came of age. And, despite it being over one hundred years old, it’s still going strong surviving all of its supposed threats.

Media measurement company GfK releases New Zealand radio listenership results four times a year, and the latest (the first of this year released 3 May) shows radio listenership is holding steady.

According to the results, 3.39 million New Zealanders (10-plus) listen to commercial radio per week, equivalent to 80 percent of New