NZ Marketing

RADIO’S CAREFUL CURATION KEEPING IT ON TOP

The most recent GfK Radio Survey shows 3.41 million New Zealanders (10+) tune into commercial radio each week, up from 3.39 million in the first survey of 2018. Radio is a rare platform in that it combines news, weather and traffic reports with music and interesting hosts, making it a place where people can listen and enjoy, without having to curate the content themselves.

AUT radio curriculum leader Matt

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