EYE-TRACKING RESEARCH PROVES JCDECAUX DELIVERS MEANINGFUL CONNECTIONS
Mar 24, 2019
3 minutes
JCDecaux has conducted an eye-tracking study in Auckland. What’s the purpose of the study and what does it reveal?
Watkins: We wanted to conduct a large scale, robust study that was specifically designed to address advertiser concerns in the New Zealand market. This was primarily around the viewability of out-of-home media and their ability to attract consumer attention. We already knew that we have an unrivalled network of high-quality sites, placed in strategically selected, high impact locations – but we wanted
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