NZ Marketing

CATE SLATER

Slater’s previous life was as a lawyer, working as an in-house legal advisor, and more latterly within the business affairs of media and sports companies – skills she thinks have been hugely beneficial in the changing media landscape.

She says having a legal background really helped, as was having a sports media background which was “much more about being platform agnostic, about having the agility to deliver a piece of content in multiple, different ways.”

The TVNZ content rights strategy has been quite the journey, but Slater

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing7 min read
Bridge Over Troubled Water
The breaking news on an otherwise uneventful Wednesday morning was that Three’s parent company Warner Bros Discovery was breaking the news. Staff had been drafted to an 11am meeting, where they were given the unholy word that Newshub’s newsroom would
NZ Marketing1 min read
Our Contributors
Head of Marketing at Live Nation Entertainment on the power of brand activations at a favourite festival. Lead Business Partner at DDB on helping McDonald’s take a bite out of summer. Chief Experience & Delivery Officer at Merkle on crucial CX impera
NZ Marketing10 min read
The Last Of The Mass Media
There’s an element of ‘back to the future’ in the growth of New Zealand’s Out of Home (OOH) market in 2024. In a world of pop-up ads, AIgenerated content and a vast array of social media platforms, the old-fashioned stick-an-ad-where-people-willsee-i

Related Books & Audiobooks