SAFE HOUSE FOR A DARING CAMPAIGN
Sep 23, 2019
2 minutes
THE CHALLENGE
In 2018, The Edge radio enjoyed a large cumulative audience number, but a not so strong time spent listening (TSL) rating.
Capturing the target audience of 15- to 35-year-olds is doable, but reasonably challenging so with a padlock and willing announcers, it created an epic
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