Billykirk! “The Proof Is in the Patina”
Brothers Chris and Kirk Bray—owners of the Jersey City-based quality leather gear company Billykirk—know a thing or two about savvy branding. Really, has there ever been a cooler company handle than the peppy Billykirk? It almost yodels with glee as it pops off your tongue.
Creators of distinctive bags, wallets, totes, belts, card cases, molded valet trays, accessories for keys, bikes, cameras and much more, the brothers had realized the value of a catchy name way back when they were in high school. Chris even designed a business card with the distinctive word at the time. Doubtless, it’s one of the first things inquiring minds inquire about. “My full name is William Kirkland Bray,” explains brother Kirk, “and our dad used to call me Billykirk.” Even as teens, the brothers could see that the quirky handle makes for a brilliant brand name.
The Brays first experienced the pleasures of leatherwork while growing up in Minnesota. “Our dad painted and sculpted, and our mother made all our clothes, so there was always a creative, do-it-yourself atmosphere around the house,” explains Chris. “And our dad, who was also into hunting and fishing, had
