Digital drives Audience Growth

Bauer Media Group’s digital truck and bus classifieds network posted a record combined unique audience (UA) of 225,638 in December 2019 – up 30 per cent year-on-year (YoY), according to Nielsen Digital Content Ratings (DCR) data.

This compares with’s UA of 183,993 in December of last year, up 3 per cent on November’s 178,222 and the monthly average of 180,542 in the period January-November 2019 (’s December 2019 data is not available from Nielsen DCR).