URBAN BUSINESS

DRAGON THROUGH THE LENS

Dragon Eyewear will roll-out of their proprietary Lumalens lens technology into the brand’s line of performance sunglasses. All new and key carryover sunglass styles will be produced using the brand’s latest innovative lens offering. Already used throughout Dragon’s snow goggles since 2016, Lumalens brings Dragon’s sunglass collection to life in high definition through intensely vivid colour optimisation, razor-sharp clarity, and remarkable depth perception. By filtering out light attributed to haze and glare while amplifying the light that intensifies clarity.

Additionally, all of Dragon’s new and key carryover injected sunglasses (and ophthalmic frames) will be produced using a bio-based resin made from castor bean oil.

“As a leader in the performance and lifestyle eyewear category, the expansion of our exclusive Lumalens technology into our sunglass collection allows us to take another major step forward