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    Are You Predicting ‘Effective Retention’ When Hiring Sales Execs?

    Dec 01, 2017 4 minutes
    BY JOHN MARSHALL

    If your company can not only select the top performers, but select those who are likely to stay at your organisation for a long time, you will experience an exponential increase in profitability.

    Like every organisation, you know the importance of selecting the best candidates when hiring sales professionals, helping those employees develop into your top performers, and retaining them over time.

    This concept is at the heart of what we refer to as ‘effective retention’. In our research and ongoing work with top organisations, we do not simply predict and evaluate only performance or only retention. ‘Effective retention’ is looking at these two factors together and understanding that

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